Home of Innovation
Building proof of concept to promote growth
H+K worked with SABIC to create the Home of Innovation, a world class visitor experience.
We were invited to develop a growth initiative for SABIC. The aim was to create a focal point that would generate opportunities to build the future of the region, through showcasing best practices in sustainable building.
We named the initiative The Home of Innovation, creating a supporting brand, guidelines, film and website. But we weren’t just building a brand. The project called for physical proof of the concept, a place where SABIC could bring the idea to life for its potential partners.
Working with an architectural consultancy, SABIC built a real Home of Innovation. Our involvement was from macro to micro – we created the complete visitor journey through the center, considering every touchpoint along the way, from motion graphics to film right down to technical data sheets